Prior to becoming the Executive Director of SETC in 1999, Betsey taught costuming at Buffalo State College for 11 years and worked in marketing and/or development for professional theatres in Wisconsin and at Buffalo, New York as well as in the ski and gift industries. She has also performed as a commercial/film actress, and successfully produced her own play Joan of Arc: Alive! Betsey wrote a monthly column A Month of Sundays for a Western New York regional magazine and produced the magazine’s daily radio Family Lifeline reports on creative family life for eight years.

Betsey Baun holds a MS in Creativity and Innovation. As a creativity specialist she continues to design, present and train groups in creativity skills, leadership development and creative problem solving techniques. She has co-designed and trained for the Center for Creative Leadership's Leading Creatively Program in Greensboro, North Carolina, presented to the Dupont Corporation, Singapore Institute of Management and Hewlett Packard among others. She has been a Leader at the Creative Problem Solving Institute in Buffalo, New York for five consecutive years a Keynote Speaker for the Quebec International Creativity and Innovation Networking conference (ICINC), and a presenter for several Annual South African Creativity Conferences.

She has presented workshops on using theatre and metaphor techniques to facilitate communication, leadership and personal/professional development. In February 2003 Betsey was a guest facilitator at the Banff Centre for the Arts in Canada using theatre to facilitate creative dialogue at a workshop for thought leaders on the topic of Ethical Governance.