Central Office Staff

The Central Office staff performs much of the behind-the-scenes work that keeps the Southeastern Theatre Conference working efficiently. Based in Greensboro, NC, the Central Office serves as headquarters for SETC and its state, regional and national members. Central Office staff manage the organization, programming and events, and work collaboratively with the SETC Board of Directors to fulfill the mission and vision of the organization. Members of the staff are responsible for all communication and marketing, customer service, membership, billing, publications, convention planning, professional and educational theatre services, convention registration, festivals and public information.

Who Should You Contact?

You may reach us by calling the SETC Central Office at 336-272-3645. Regular office hours are 9 a.m. – 4 p.m. Eastern Time.

Central Office Staff

Betsey Horth

Executive Director

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Betsey received the 2012 Gold Medallion Award from the Kennedy Center American College Theater Festival (KCACTF) Region IV. That same year she delivered the commencement speech to the Florida School of the Arts. In 2013 she married and traveled to Italy, Dubai, the Bahamas, and various destinations throughout the United States.

Prior to becoming the Executive Director of SETC in 1999, Betsey taught costuming at Buffalo State College for 11 years and worked in marketing and/or development for professional theatres in Wisconsin and in Buffalo, New York, as well as in the ski and gift industries. She has also performed as a commercial/film actress, and successfully produced her own play Joan of Arc: Alive! Betsey wrote a monthly column, A Month of Sundays, for a Western New York regional magazine and produced the magazine’s daily radio Family Lifeline reports on Creative Family Life for eight years.

Betsey Horth holds an MS in Creativity. As a creativity specialist she continues to design, present and train groups in creativity skills, leadership development and creative problem solving techniques. She has co-designed and trained for the Center for Creative Leadership’s Leading Creatively Program in Greensboro, North Carolina, presented to the Dupont Corporation, Singapore Institute of Management and Hewlett Packard among others. She has been a Leader at the Creative Problem Solving Institute in Buffalo, New York, for five consecutive years, a Keynote Speaker for the Quebec International Creativity and Innovation Networking conference (ICINC), and a presenter for several Annual South African Creativity Conferences.


April J’ Callahan Marshall

Director of Professional Theatre Services

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April holds a Master of Fine Arts in Theatre Performance, as well as an AB degree in “Aesthetics in Society.” April has been active in all phases of theatre for nearly 40 years (since she was 2!). She is an accomplished actress and director, serves on theatre boards, adjudicates, and yes, even stage manages now and then!

In directing the Professional Theatre Services of SETC, April oversees all aspects of the SETC Spring and Fall Professional Unified Auditions, the ten Screening Auditions hosted across the states, the Institute for Outdoor Auditions, as well as Theatre Job Services (the hiring process for all off-stage jobs). She is the liaison and contact for all events and activities involving professional theatre companies, summer stocks, dinner theatres, cruise lines and theme parks who participate with SETC, as well as the auditionees, employees, reference providers and others essential to these events.

April oversees theatre job postings and resume search through the SETC Theatre Job Board, for theatre companies seeking candidates for crew, tech and administrative positions. April regularly communicates with SETC Board and Committees on policy issues and development of the future for Auditions and Theatre Job Services. She is responsible for the development and ongoing maintenance of the online registration system, database and much, much more! “SETC has provided me the means to combine my passion for theatre and my desire to share that with others both onstage and off,” April says.

Cadie Burks

Educational Services Manager

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Cadie is a graduate of Hollins University where she earned her B.A. in Theatre and Biology. Her work experience includes three years as a member of SETC’s Operations Team from 2014 to 2016 for the Spring Annual Convention; a year as a Resident Professional Arts Administration Intern for Lexington Children’s Theatre in Lexington, KY; Convention Center Manager of KCACTF for the 2014 Festival in Roanoke, VA; and most recently as a Teaching Assistant in the Roanoke City Public Schools and at Salem Montessori School in Salem, VA. She has a passion for theatre arts that she is excited to nurture through this new position on SETC’s Central Office team and hopes to venture back on stage in the coming year!

Cadie’s major responsibilities include coordination of the Graduate and Undergraduate School Auditions and Design/Tech Interviews; Commercial Exhibits and Education Expo; Design Competition; Teachers Institute; High School Theatre Festival; and most other aspects of SETC pertaining to the College & University and Secondary School Divisions.

Bradley Branham

Program Manager

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Bradley Branham is a theatre artist from Lynchburg, VA. Bradley formerly served as the managing director for Virginia Theatre Association, the nation’s largest state theatre association, where he had the grand opportunity to connect, develop, nurture and advocate for theatre people of all ages, at all levels, from every corner of the Commonwealth. On stage, he has nearly 40 credits to his name including work onstage, behind the scenes, and in the director’s chair. He most recently directed Almost, Maine by John Cariani, and played the role of Cassio in Thomas Jefferson’s Poplar Forest’s production of Othello.

He holds a BA from Lynchburg College where he studied theatre performance and public relations. In 2015, he was the recipient of the Carl J. Pfeifer Excalibur Scholarship Award for Excellence in Theatrical Performance and Directorship. Bradley takes pride in working and advocating for the arts in his community with state leaders and national artist.

At SETC, Bradley oversees the coordination and planning of all conference logistics and programming; processing and scheduling of workshop proposals and special events, as well as overseeing the volunteer and convention operations program.

Jean Wentz

Membership Manager

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After an almost 20-year corporate career saga with Hanesbrands, working at headquarters in Winston-Salem and globally with people in Costa Rica, India, Thailand, Vietnam and Hong Kong, Jean joined SETC to re-invest in the Theatrical Arts that were her first love and re-invent herself in the process.

Moving from a re-entry position into the exciting new role as Membership Manager, Jean is looking forward to working more closely with all SETC Divisions and loves being part of a diverse, wide-reaching, forward-thinking, culturally active organization that continues to thrive and grow after so many years.

Jean has a Bachelor of Creative Arts in Theatre from the University of North Carolina Charlotte and a Master of Fine Arts in Theatre Management/Arts Administration from the University of Alabama. She has been active with many Piedmont Triad theatres from Winston-Salem to Burlington and hopes to find more acting opportunities when there is time!

Clay Thornton

Marketing Manager

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Clay’s responsibilities include working with organizational partners, the media and the SETC team to position and promote the SETC and IOT brands as the dedicated and passionate providers of resources for the theatre industry that they are. Clay has a penchant for data driven and customer centric marketing and focuses his work on membership satisfaction and quality of service as it relates to customer experiences.

Clay has worked for over 30 years with a variety of companies and organizations in North Carolina including the University of North Carolina School of the Arts and the Z. Smith Reynolds Foundation. Clay received his B.F.A. from East Carolina University in Communication Arts.

Kim Doty

Communications Specialist

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Kim’s primary responsibilities as Communications Specialist include creating SETC’s convention program, newspaper and mobile app; updating the website; proofreading publications; and keeping up with SETC members on social media.

Before joining SETC, Kim served as Content and Design Assistant at Triad Stage and did some freelance graphic design work for the North Carolina Theatre Conference, both in Greensboro, NC. She’s also worked as an invitation designer for a papermaking studio, editorial staff for literary journals, copywriter and online marketing specialist for a self-publishing company, and graphic designer for an online social media training program. Kim received her B.A. from Indiana University where she studied English, creative writing, journalism and studio art.

Nicole Francis

Accounts Receivable

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Nicole is originally from New Jersey. She is a graduate of the University of North Carolina at Greensboro, where she earned a B.A. in Psychology. She has 20 years of accounting experience within several different types of businesses. She is excited to be working at the SETC and is looking forward to learning about and growing in the theatre industry.

Amanda Nielsen

Administrative Assistant

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Amanda is a graduate of Covenant College, where she earned her B.A. in Interdisciplinary Studies with concentrations in business, music and theatre. Currently, Amanda is part of the Piedmont Fellows, a 10-month professional development program that equips young professionals through executive coaching, training and mentorship to make a lasting impact in the marketplace. She has studied the performing arts for more than 10 years, working closely with professionals in the music realm.

Prior to joining SETC, Amanda worked backstage doing hair and makeup for plays, musicals and operas, including Hamlet, The Man of La Mancha and Cosi fan Tutti. She has also worked with Lights-On, an educational non-profit serving underprivileged families, by providing educational support and enrichment activities for children after school. Her primary responsibilities at SETC are general reception and support for all staff, management of info@setc.org email, working as the travel coordinator and various other office duties. Amanda is pleased to be a part of a multi-faceted organization that shares her love of the dramatic arts.


Pat Shumate

Data Assistant

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Pat has worked at SETC since 2010 and has been instrumental in data entry for the many facets of SETC. She also researches the web to add new theatres to the SETC invitatons for auditions and job fair. She enjoys theatre, both as an actor and as an audience member. Pat’s favorite performance role is Truvy in Steel Magnolias. She has portrayed Truvy multiple times for both professional productions and community theatre.

Kristin Wright

Office Assistant

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Kristin is a recent graduate of Greensboro College where she earned her B.A. in Theatre with concentrations in Stage Management and Directing and Minor in Sociology with concentrations in Culture and Diversity. Her experience includes working as an assistant stage manager and assistant director at Triad Stage; serving as an intern with North Carolina Theatre Conference for two years, primarily assisting with the coordination and management of their High School Play Festival and College Discovery Day; and serving as both Events Planner and Talent Coordinator for 1-2-1 Mentoring. Kristin is delighted to have the opportunity to work with SETC!