Central Office Staff

The Central Office staff performs much of the behind-the-scenes work that keeps the Southeastern Theatre Conference working efficiently. Based in Greensboro, NC, the Central Office serves as headquarters for SETC and its state, regional and national members. Central Office staff manage the organization, programming and events, and work collaboratively with the SETC Board of Directors to fulfill the mission and vision of the organization. Members of the staff are responsible for all communication and marketing, customer service, membership, billing, publications, convention planning, professional and educational theatre services, convention registration, festivals and public information.

Contact Us

You may reach us by calling the SETC Central Office at 336-272-3645.
Regular office hours are 9 a.m. – 4 p.m. Eastern Time.

Susie Prueter

Executive Director

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The mission of SETC is personal for Susie. Like countless other SETC success stories, she was fortunate to have landed a graduate assistantship at an SETC Convention, thus jump-starting her career. She is thrilled to be with SETC and have the opportunity to pay it forward!

Prior to SETC, Susie worked for Work Light Productions as an Associate Production Manager, supporting such tours as Rent, Motown and Something Rotten. Prior to Work Light, Susie was with the prestigious Spoleto Festival USA, an international performing arts festival in Charleston, SC, where she supported more than 20 festivals as its Production Office Manager. On behalf of Spoleto, Susie also managed the renovation and first years of operation of historic Memminger Auditorium, a performing arts and special events venue in downtown Charleston.

Before Spoleto, Susie worked as a Company Manager for Broadway shows and touring companies. She has managed such shows as Les Misérables, Fosse and Disney’s Aida and Beauty and the Beast and has logged over 300 weeks on the road, humiliating bus drivers nationwide with her ability to stuff more luggage under a bus than they can.

Susie earned a BA in Speech/Theatre from Louisiana Tech University and an MFA in Arts Administration from the University of Alabama/Alabama Shakespeare Festival. She is a member of the Association of Theatrical Press Agents and Managers (ATPAM) and IATSE Local #333.

In addition to her professional work, Susie served the Alliance for Full Acceptance, an LGBT social justice organization in Charleston for over 10 years as a Board Member/President. During her tenure, AFFA played a statewide leadership role in the fight for marriage equality. She was instrumental in raising over $250K for LGBT social justice in the South Carolina Lowcountry.

Contact for info regarding:
Organizational Leadership

April J’ Callahan Marshall

Director of Professional Theatre Services

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April holds a Master of Fine Arts in Theatre Performance, as well as an AB degree in “Aesthetics in Society.” April has been active in all phases of theatre for nearly 40 years (since she was 2!). She is an accomplished actress and director, serves on theatre boards, adjudicates, and yes, even stage manages now and then!

As the Director of Professional Theatre Services for SETC, April oversees all aspects of the SETC Spring and Fall Professional Auditions, the eleven Screening Auditions hosted across the states, the Summer and Outdoor Theatre Auditions, as well as Theatre Job Services (Theatre Job Fair and Theatre Job Board). She is the liaison and contact for all events and activities involving professional theatre companies, summer stocks, dinner theatres, cruise lines and theme parks who participate with SETC, as well as the auditionees, employees, reference providers and others essential to these events.

April oversees theatre job postings and resume matching through the SETC Theatre Job Board, for theatre companies seeking candidates for crew, tech, teaching and administrative positions. April regularly communicates with SETC Board and Committees on policy issues and development of the future for Auditions and Theatre Job Services.

In the past year, April has added to her duties by taking on Ready to Direct, Ready to Publish, Ready to Work, the Community Theatre Festival, the Theatre for Youth Invitational Festival, and a few other things.

She is responsible for the development and ongoing maintenance of the online registration system, database and much, much more! “SETC has provided me the means to combine my passion for theatre and my desire to share that with others both onstage and off,” April says.

April Marshall

Contact for info regarding:

Fall Professional Auditions
Professional Screening Auditions
Spring Professional Auditions
Ready to Direct Competition
Ready to Publish Competition
Ready to Work/Design Competition
Summer and Outdoor Auditions
Theatre Job Fair
Community Theatre Festival
Theatre for Youth Festival

Cadie Burks

Educational Services Manager

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Cadie is a graduate of Hollins University where she earned her B.A. in Theatre and Biology. Her work experience includes three years as a member of SETC’s Operations Team from 2014 to 2016 for the annual SETC Convention; a year as a Resident Professional Arts Administration Intern for Lexington Children’s Theatre in Lexington, KY; Convention Center Manager of KCACTF for the 2014 Festival in Roanoke, VA; and most recently as a Teaching Assistant in the Roanoke City Public Schools and at Salem Montessori School in Salem, VA. She has a passion for theatre arts that she is excited to nurture through this new position on SETC’s Central Office team and hopes to venture back on stage in the coming year!

Cadie’s major responsibilities include coordination of the Graduate and Undergraduate School Auditions and Design/Tech Interviews; Commercial Exhibits and Education Expo; Design Competition; Teachers Institute; Secondary School Theatre Festival; and most other aspects of SETC pertaining to the College & University and Secondary School Divisions.

Headshot of Cadie Burks

Contact for info regarding:
Design Competition
Educational Recruiting
Exhibit Hall
Secondary School Theatre Festival
School Auditions & Design/Tech Interviews
Sponsorships
Teachers Institute

Bradley Branham

Program Manager

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Bradley is a theatre artist from Lynchburg, VA, where he earned a BA from Lynchburg College in Theatre Performance and Public Relations. He formerly served as the Managing Director of Virginia Theatre Association where he had the opportunity to connect, develop, nurture and advocate for theatre people of all ages, at all levels, from every corner of the Commonwealth. He is deeply passionate about the intersection of theatre and economic development that can be achieved through cultural engagement and community vision.

At SETC, Bradley oversees the coordination and planning of all event logistics and programming; development, processing and scheduling of workshops and special training; as well as overseeing the convention operations team.

Headshot of Bradley Branham

Contact for info regarding:
Event Logistics
Event Programming
Workshop Proposals
Special Training Development
Operations Team

Clay Thornton

Marketing Manager

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Clay’s responsibilities include working with organizational partners, the media and the SETC team to position and promote the SETC and IOT brands as the dedicated and passionate providers of resources for the theatre industry that they are. Clay has a penchant for data driven and customer centric marketing and focuses his work on membership satisfaction and quality of service as it relates to customer experiences.

Clay has worked for over 30 years with a variety of companies and organizations in North Carolina including the University of North Carolina School of the Arts and the Z. Smith Reynolds Foundation. Clay received his B.F.A. from East Carolina University in Communication Arts.

Clay Thornton

Contact for info regarding:
Advertising
Marketing
Website Issues

Chris Bailey

Communications Specialist

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Chris is a graduate of James Madison University’s School of Theatre and Dance. His previous experience includes serving as the Webmaster, Managing Director, and chair of the Professional Division of the Virginia Theatre Association, Managing Director of Endstation Theatre Company, and as the principal owner of CB Design, a digital media design and consultation business focused on helping businesses grow their brands.

Contact for info regarding:
Social Media
Website

Elizabeth Theodora

Membership & Technology Manager

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Elizabeth got her start in theatre as a stage manager in the United Kingdom, working for theatres such as The Royal Court, Hampstead Theatre and National Theatre. She was also personal assistant to theatre director Katie Mitchell and actor Gawn Grainger. She has dabbled in assistant directing, company management and theatre promoting. Most recently, she served as the Communications & Public Relations Assistant for a non-profit organization that provided crisis assistance to the working poor and the homeless. Elizabeth received her BA Honours in Theatre Practice – Stage Management from The Royal Central School of Speech & Drama, University of London.

Headshot of Elizabeth Theodora

Contact for info regarding:
Awards/Scholarships
Membership
Convention Registration
Volunteering

Amanda Nielsen

Administrative Assistant

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Amanda is a graduate of Covenant College, where she earned her B.A. in Interdisciplinary Studies with concentrations in business, music and theatre. Currently, Amanda is part of the Piedmont Fellows, a 10-month professional development program that equips young professionals through executive coaching, training and mentorship to make a lasting impact in the marketplace. She has studied the performing arts for more than 10 years, working closely with professionals in the music realm.

Prior to joining SETC, Amanda worked backstage doing hair and makeup for plays, musicals and operas, including Hamlet, The Man of La Mancha and Cosi fan Tutti. She has also worked with Lights-On, an educational non-profit serving underprivileged families, by providing educational support and enrichment activities for children after school. Her primary responsibilities at SETC are general reception and support for all staff, management of info@setc.org email, working as the travel coordinator and various other office duties. Amanda is pleased to be a part of a multi-faceted organization that shares her love of the dramatic arts.

Amanda Nielsen

Contact for info regarding:
General Questions
Board Travel
Theatre Job Board Listings

Nicole Francis

Bookkeeper

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Nicole is originally from New Jersey. She is a graduate of the University of North Carolina at Greensboro, where she earned a B.A. in Psychology. She has 20 years of accounting experience within several different types of businesses. She is excited to be working at the SETC and is looking forward to learning about and growing in the theatre industry.

Nichole-photo

Contact for info regarding:
Accounts Receivable/Payable

Pat Shumate

Data Assistant

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Pat has worked at SETC since 2010 and has been instrumental in data entry for the many facets of SETC. She also researches the web to add new theatres to the SETC invitatons for auditions and job fair. She enjoys theatre, both as an actor and as an audience member. Pat’s favorite performance role is Truvy in Steel Magnolias. She has portrayed Truvy multiple times for both professional productions and community theatre.

pat_shumate_web

Contact for info regarding:
General Questions

Betsey Horth

Executive Director Emeritus

Betsey Horth served as SETC’s executive director for 20 years (1999 to 2019). In that time, her dedicated leadership was  instrumental in the development, growth and financial success of the organization. In 2018, Betsey was presented with the Suzanne M. Davis Memorial Award for distinguished service to SETC. In 2019 at her final SETC Convention as executive director, she was inducted into the SETC Hall of Fame and named Executive Director Emeritus.

Honors outside of SETC include the 2012 Gold Medallion Award from the Kennedy Center American College Theater Festival (KCACTF) Region IV. Prior to becoming the Executive Director of SETC, Betsey taught costuming at Buffalo State College for 11 years and worked in marketing and/or development for professional theatres in Wisconsin and in Buffalo, NY. She has also performed as a commercial/film actress, and successfully produced her own play Joan of Arc: Alive!

Betsey holds an MS in Creativity. As a creativity specialist, she has co-designed and trained for the Center for Creative Leadership’s Leading Creatively Program in Greensboro, NC, and presented to the Dupont Corporation, Singapore Institute of Management and Hewlett Packard among others. She has been a leader at the Creative Problem Solving Institute (CPSI), a keynote speaker for the Quebec International Creativity and Innovation Networking Conference (ICINC), and a presenter for several annual South African creativity conferences.

Betsey Horth
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