Central Office Staff

The Central Office staff performs much of the behind-the-scenes work that keeps the Southeastern Theatre Conference (SETC) working efficiently. Based in Greensboro, NC, the Central Office serves as headquarters for SETC and its state, regional and national members. Central Office staff manage the organization, programming and events, and work collaboratively with the SETC Board of Directors to fulfill the mission and vision of the organization. Members of the staff are responsible for all communication and marketing, customer service, membership, billing, publications, convention planning, professional and educational theatre services, convention registration, festivals and public information.

Contact Us

Office Hours: 9am – 4pm (Mon – Fri, EST)
Email: info@setc.org
Call: 336-265-6148

Toni Square

Toni Simmons Henson

Executive Director

  • Organizational Leadership

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Toni Simmons Henson is a spoken word poet, best-selling author, public speaker, and serial entrepreneur. She has over 30 years of expertise in business development, theatre and entertainment production, and marketing. Henson has launched and operated three franchises and four businesses in her career, most notably, the Atlanta Black Theatre Festival, Black Family Table Talk Podcast/Blog, Black Theatre TV, and ABTF Travels. She is a graduate of New York University (MPA) and Howard University (BBA) and earned Executive Certificates in Non-profit Management and Women in Leadership.

As a public speaker and spoken word artist, Henson has performed and presented her best-selling book, Let It Go: Queens Gotta S**T in New York City, Paris, Los Angeles, Atlanta, and Accra, Ghana.


Veronica Neblett

Accounting/Human Resources Generalist

  • Human Resources
  • Accounting

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Veronica is a native of Brooklyn, NY, and currently resides in Gibsonville, NC. She is the mother of two wonderful children, Debra and Preston, and the grandmother of two. She has over 20 years of accounting experience. She is a graduate of York College CUNY, Jamaica, NY, with a Bachelor of Science in Accounting. She recently graduated with a Master of Arts in Theological Studies from Liberty University in Lynchburg, VA.

She is an active member of Mount Zion Baptist Church in Greensboro, where she is an ordained Elder. She has a passion to serve and has volunteered in prisons for over thirty years mentoring, teaching, and preaching. She is a published author of two books of inspirational writings, Expressions from my Heart and Expressions from my Heart Continued. Two of her favorite writings are “Me the Butterfly” and “Flying Above the Clouds.”

In her spare time, she enjoys crocheting, traveling, and writing. She is looking forward to working with the Central Office Staff of SETC, incorporating best practices, and bringing her accounting knowledge and expertise to further the mission and vision of the organization.


Lee Crouse

Convention Services Manager

  • Convention Services

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After ten years on the Theatre Faculty at the Mississippi University for Women and a brief time with the Virginia Theatre Association, Lee is delighted and grateful to join the staff of SETC.  He has contributed to SETC for the past 10 years as a board member, most recently in the position of Vice President of Services.

Lee earned a Master of Fine Arts in Performance from the University of Southern Mississippi, worked professionally both on stage and camera, served as the Mississippi Theatre Association Board President/SETC State Representative, is an alumnus of the Center for Creative Leadership’s Leadership Development Program, and is a proud Associate Member of the Stage Directors and Choreographers Society.


Lea (Louise) Gilbert

Program Management Specialist

  • Convention Programming Support

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Lea is a theatre artist from Asheville, NC where she earned her BA in Drama from UNC Asheville with concentrations in Arts Management and Accounting. Lea enjoys acting, directing, production, and stage management, and has gained valuable experiences working for different theatre companies, including the North Carolina Stage Company, the Asheville Fringe Festival, and the Asheville Community Theatre. Lea has also studied with the SITI Company and took an original, devised piece of theatre to the 2019 Edinburgh Fringe Festival. Lea is excited to join the SETC Team and assist other young theatre professionals to facilitate connections.

Clay Thornton

Clay Thornton

Marketing & Communications Manager

  • Communications, Sponsorships & Advertising
  • Resources: Scholarships, Grants, Awards

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Clay’s responsibilities include working with organizational partners, the media and the SETC team to position and promote the SETC and IOT brands as the dedicated and passionate providers of resources for the theatre industry that they are. Clay has a penchant for data driven and customer centric marketing and focuses his work on membership satisfaction and quality of service as it relates to customer experiences.

Clay has worked for over 30 years with a variety of companies and organizations in North Carolina including the University of North Carolina School of the Arts and the Z. Smith Reynolds Foundation. Clay received his B.F.A. from East Carolina University in Communication Arts.


Noah Taylor

Resource & Media Management Specialist

  • Websites, Social Media Resource Support

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Noah is a graphic designer and theatre artist born and based in Anderson, SC. He earned a B.A. in both Graphic Design and Theatre from the South Carolina School of the Arts at Anderson University, and an M.A. in Theatre from Regent University in 2021. Prior to joining the SETC staff, Noah co-founded 24 Hour Musical, Shakespeare in the Park, and later, Market Theatre, an award-winning community theatre in Anderson. He also successfully started and managed a graphic design and marketing agency for three years, focusing on branding, websites, and print materials for small businesses and non-profits. He served the South Carolina Theatre Association, an SETC state organization, as Community Theatre Division Chair from 2017-2020. Aside from designing and marketing for the theatre industry, he loves directing, producing, and performing.

At SETC, Noah updates and maintains the organization’s network of websites; creates event, program, and website graphics; creates and maintains SETC’s social media presence; designs and lays out in-house publications; and integrates/manages SETC’s convention scheduling app.


Shameca Freeman

Operations Management Specialist

  • Convention Operations & Logistics Support

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Shameca is a theatre artist hailing from Radcliff, KY. She is a graduate from Western Kentucky University with BFA in Theatre (1998) and a BA in Psychology (2016), and most recently, a graduate from Regent University with an MFA in Film and Television (2021). She has worked with a variety of theatre companies and has toured 48 states and 7 countries. Shameca currently works as an Adjunct Professor of Theatre at the University of Northern Colorado. She enjoys playwriting, directing, acting, and costuming.

Betsey Horth

Betsey Horth

Executive Director Emeritus

Betsey Horth served as SETC’s executive director for 20 years (1999 to 2019). In that time, her dedicated leadership was  instrumental in the development, growth and financial success of the organization. In 2018, Betsey was presented with the Suzanne M. Davis Memorial Award for distinguished service to SETC. In 2019 at her final SETC Convention as executive director, she was inducted into the SETC Hall of Fame and named Executive Director Emeritus.

Honors outside of SETC include the 2012 Gold Medallion Award from the Kennedy Center American College Theater Festival (KCACTF) Region IV. Prior to becoming the Executive Director of SETC, Betsey taught costuming at Buffalo State College for 11 years and worked in marketing and/or development for professional theatres in Wisconsin and in Buffalo, NY. She has also performed as a commercial/film actress, and successfully produced her own play Joan of Arc: Alive!

Betsey holds an MS in Creativity. As a creativity specialist, she has co-designed and trained for the Center for Creative Leadership’s Leading Creatively Program in Greensboro, NC, and presented to the Dupont Corporation, Singapore Institute of Management and Hewlett Packard among others. She has been a leader at the Creative Problem Solving Institute (CPSI), a keynote speaker for the Quebec International Creativity and Innovation Networking Conference (ICINC), and a presenter for several annual South African creativity conferences.


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