Central Office Staff Leadership

The Central Office staff performs much of the behind-the-scenes work that keeps the Southeastern Theatre Conference (SETC) working efficiently. Based in Greensboro, NC, the Central Office serves as headquarters for SETC and its state, regional and national members. Central Office staff manage the organization, programming and events, and work collaboratively with the SETC Board of Directors to fulfill the mission and vision of the organization. Members of the staff are responsible for all communication and marketing, customer service, membership, billing, publications, convention planning, professional and educational theatre services, convention registration, festivals and public information.

Contact Us

Office Hours: 9am – 4pm (Mon – Fri, EST)
Email: info@setc.org
Call: 336-265-6148

Toni Square

Toni Simmons Henson

Executive Director

  • Organizational Leadership

Email Toni Simmons Henson

Toni Simmons Henson is published poet, best-selling author, public speaker, and serial entrepreneur. She is an award-winning businesswoman with over 30 years of expertise in organizational development, theatre production, and marketing. Henson has launched and operated three franchises and several businesses in her career. Most notably, she is the founder of Micah 6-8 Media LLC, the producers of the internationally acclaimed Atlanta Black Theatre Festival, Black Family Table Talk Podcast, and ABTF Travels.

She is a graduate of New York University (MPA) and Howard University (BBA) and has earned Executive Certificates in Non-profit Management and Women in Leadership.

As a best-selling author and published poet, Henson has performed and presented her poetry on stages in New York City, Los Angeles, Atlanta, DC, Paris, Jamaica, and Ghana.

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Betsey Horth

Betsey Horth

Executive Director Emeritus

Betsey Horth served as SETC’s executive director for 20 years (1999 to 2019). In that time, her dedicated leadership was  instrumental in the development, growth and financial success of the organization. In 2018, Betsey was presented with the Suzanne M. Davis Memorial Award for distinguished service to SETC. In 2019 at her final SETC Convention as executive director, she was inducted into the SETC Hall of Fame and named Executive Director Emeritus.

Honors outside of SETC include the 2012 Gold Medallion Award from the Kennedy Center American College Theater Festival (KCACTF) Region IV. Prior to becoming the Executive Director of SETC, Betsey taught costuming at Buffalo State College for 11 years and worked in marketing and/or development for professional theatres in Wisconsin and in Buffalo, NY. She has also performed as a commercial/film actress, and successfully produced her own play Joan of Arc: Alive!

Betsey holds an MS in Creativity. As a creativity specialist, she has co-designed and trained for the Center for Creative Leadership’s Leading Creatively Program in Greensboro, NC, and presented to the Dupont Corporation, Singapore Institute of Management and Hewlett Packard among others. She has been a leader at the Creative Problem Solving Institute (CPSI), a keynote speaker for the Quebec International Creativity and Innovation Networking Conference (ICINC), and a presenter for several annual South African creativity conferences.


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