Analytics Seminar With Ceci Dadisman and Drew McManus
When: Wed., Feb. 27, 2019 | 1:30–5:30 p.m.
Where: 70th Annual SETC Convention | Knoxville, TN
Free to Convention Attendees | Pre-Registration Required
Do you look at your Google Analytics data and not know what to do next? Are you not getting the most out of your Facebook advertising campaigns? Do your emails have lackluster open rates? Do you go with gut instinct because you’re not sure what else to do? The key to successfully engaging your audience includes using data to deliver the right message to the right person at the right time.
Organizations that successfully cultivate a data-driven culture reap a multitude of benefits. This workshop will help attendees better understand the tools available, provide an implementation friendly guide to data-driven communication techniques, and offer a path to successfully cultivating a data-driven organizational culture.
In this workshop, you will learn how to:
- Establish the key components that contribute to an effective data driven culture
- Determine what data is important for your organization
- Differentiate between reporting and analytics
- Create segmentation strategies to lower costs and maximize results
- Set up a communications strategy
- Empower team members with analysis
- Identify meaningful outcomes
A complete session agenda will be made available at the conference site.
All attendees will have access to a companion microsite designed especially for this conference with expanded resource content.
This session is relevant for team members at organizations of all budget sizes as well as individual artists and focuses on free and low-cost resources.
Meet the Presenters
Ceci is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.
A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.
Ceci is passionate about empowering people through marketing and is a contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts.
A chronic early-adopter, Ceci has a passion for discovering ways that technology can be used to create more engaging arts experiences. The Curated Arts Experience focuses on collecting real-world case studies about how organizations around the world are using technology to engage the participant or enrich the experience at an arts event.
She is on the Arts Midwest Conference Professional Development Committee, the NTEN Conference Session Advisory Committee, is the Immediate Past President and Chapter Founder of Femfessionals West Palm Beach, the Immediate Past Chapter Leader and Chapter Founder of the West Palm Beach Chapter of Girl Develop It, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years on the National Arts Marketing Project Advisory Committee and as the OPERA America Marketing Network Chair. She also serves on the West Virginia University College of Creative Arts Visiting Committee.
Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance. She currently lives in Cleveland, Ohio.
Chicago based arts entrepreneur Drew McManus may run a web development company but don’t let that fool you into thinking he’s only a tech geek. He pairs those skills alongside more than 20 years of global broad-based arts consulting experience. His expertise spans multiple sectors and he is regularly quoted as a nonprofit industry expert in media outlets including The New York Times, Chronicle of Philanthropy, and NPR’s All Things Considered.
An arts entrepreneur, Drew owns three arts related business: an arts consulting firm (OrchestraConsulting.com), a full-service web development agency specializing in performing arts organizations and artists (VentureIndustriesOnline.com and VentureEventManager.com), and an online publishing group that includes Adaptistration.com, a daily blog about the orchestra business; InsideTheArts.com, a culture blogging exchange; ArtsHacker, practical tips, tricks, and pointers for getting things done as an arts manager; ArtsAdminJobs.com, a jobs board free to use for both employers and job seekers.