Theatre Consulting Network

The Theatre Consulting Network draws on the resources of a national network of experienced theatre specialists and practitioners to advise companies and organizations on a comprehensive range of issues including:

  • New and Renovated Theatres
  • Organizational Structure
  • Production
  • Marketing and Development
  • Institutional Analysis
  • Business Plans
  • Feasibility Studies

SETC’s consulting services can benefit all types of theatres and their particular business and/or artistic challenges. Assistance provided by the Theatre Consulting Network can range from free phone or email advice on basic issues to more comprehensive projects involving a diverse team of experts for several months of engagement.

Starting a new theatre is a complex series of tasks involving critical legal, logistical, artistic and managerial decisions. Likewise, building a new physical theatre requires expert advice on architecture, acoustics, customer services and backstage design. Our teams of professional consultants have worked with scores of communities to prepare detailed and comprehensive feasibility studies in each of these areas:

  • Strategic Planning
  • Identifying and Developing Appropriate Storylines
  • Building Community Support
  • Fundraising and Marketing Plans
  • Attendance Projections
  • Preparation of Capital and Operating Budgets
  • Personnel Searches for Playwrights, Composers, Managers and Directors
  • Theatre Site Selection and Design

SETC offers professional consulting and advisory services for theatres, government agencies, groups and individuals to assist in every phase of planning and producing theatre.  It frequently provides both on-the-spot and long-term assistance on a wide variety of subjects. In addition, experienced professionals from across the country, including playwrights, architects, managers, directors and designers work with SETC to assist with such areas as:

  • Short- and Long-Term Strategic Planning
  • Script Evaluations
  • Board Retreats
  • Fundraising
  • Marketing/Promotion
  • Production and Management Reviews
  • Facility Design and Renovations

For further information or questions, please contact:

Southeastern Theatre Conference, Inc.
1175 Revolution Mill, Studio 14
Greensboro, NC 27405


Featured Projects

Steeples Project | Johnstown, PA

The most recent consulting venture that SETC has completed kicked off in the spring of 2017 with a fascinating project in Johnstown, PA. The non-profit group 1901 Church, Inc. there wanted to create a new theatre within the former St. Columba Catholic Church. A consulting team consisting of Michael Hardy, Betsey Horth (SETC’s Executive Director) and Larry Gustke developed the feasibility study with plans for marketing, tourism, programming and operations. That project has been completed successfully and 1901 Church, Inc. has whole heartedly embraced the feasibility study and its findings culminating in their ability to utilize the study to help them apply for three grants.

“I want to thank this team again. I’ve been getting nothing but good reviews from everyone here in Johnstown who had contact with you folks. You’ve done your jobs well and given me the tools to get this job done. Clearly, I’ve a lot of work to do, but I’m ready to get started.”
Dave Hurst; Johnstown, PA (Dec. 30, 2017)

Recent and Current Projects:

  • Caesar’s Ford, Xenia OH (in progress)
  • Muskingum Watershed Conservancy (in progress)
  • Randolph College: Academic Assessment
  • The Steeples Project, Johnstown PA: Feasibility Study, Business Plan
  • Saluda Shoals Park, Columbia SC: Business Plan, Architect Selection
  • Wilson Center, Wilmington NC: Business and staffing plan
  • In the Valley Where They Danced, Helen GA: Site Evaluation
  • Holly Development Corporation, Mt. Holly NC: Feasibility Study
  • American Shakespeare Center, Staunton VA: Business Plan and Pro Forma